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Makers of luxe essentials for the land and sea, we are the iconic beach brand.
It all began with a simple idea between two sisters, Emma Henderson and Victoria Beattie, who dreamt of creating a Round Towel. The original Roundie, as it is now known, sold out in its first season and has since become a quintessential beach accesory around the world.
With a passion for versatile and sustainable seaside accessories, the label quickly evolved into Australia's iconic beach brand, producing the beloved carry-all Beach Cart and the world's best-selling picnic basket. Today you can also bring their beautiful coastal aesthetic into your home with the brand's considered range of homewares, in the form of premium bath towels and exclusive scented candles.
"Our products are designed to make beach days easier. We created the Beach Cart to help transport all your belongings from the car to the beach, whilst our Picnic Basket was inspired by one too many sandy beach picnics."
We design effortless, luxurious and long-lasting essentials for the beach and home. Undeniably recognisable with a distinct aesthetic and timeless appeal, inspired by nostalgia for treasured memores under the sun and adventures gone by. Thoughtfully designed in our studio located in the Northern Rivers of Australia, our pieces will stand the test of time and be loved by the whole family for years to come.
We have worked tirelessly to increase our use of eco-friendly materials and ethical practices, to lighten our footprint and better our planet. We foster close relationships with our factories to encourage transparency and quality working conditions.
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