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Makers of Seaside Luxe Essentials.

"It started with a simple idea and a love of design. From the beach to the home, our brand of
Seaside Luxe essentials stands for iconic design and quality which combines elegance with functionality."

FOUNDERS AND SEA LOVERS

Our Story

The Beach People was founded in the summer of 2013 by sisters Emma Henderson and Victoria Beattie in the Northern Rivers of New South Wales Australia. Inspired by their family, friends and seaside lifestyle, with their passion for creating beautiful and iconic products, their first collection of round towels sold out in weeks. A few short years later, they are building a globally admired brand of seaside luxe essentials for everyone, everywhere to enhance one’s living spaces and life experiences from the beach to home.

Designed in Australia

The Beach People's design process starts with an experience, location or an aesthetic inspiration. From there the story develops into an inspiring mood board of images, textures and cuttings. Emma and Victoria present their stories to a team of designers and artists who hand draw and render the unique products within the range. Emma, Victoria and the team test the products in their homes, at the beach and on adventures with family and friends. Our products come from our homes to yours.

Quality

Emma and Victoria love designing unique treasures for your homes and are committed to bringing you innovation and quality. All of The Beach People’s products are of the highest quality, built to last and enjoyed for many moons to come. Our textiles are made with the finest materials, are easy to wash and use.

Quality

Emma and Victoria love designing unique treasures for your homes and are committed to bringing you innovation and quality. All of The Beach People’s products are of the highest quality, built to last and enjoyed for many moons to come. Our textiles are made with the finest materials, are easy to wash and use.

Community & Consciousness

The Beach People are pleased to partner with The Great Barrier Reef Foundation. The Great Barrier Reef is beautiful, diverse and under threat - we must preserve it. Through this partnership, The Beach People are providing all Australians with the opportunity to help secure a future for the Great Barrier Reef. We want to preserve and save the Great Barrier Reef - one of the world’s great natural wonders. As well as our global Beach Clean Up days that we will be hosting, $5 from every Original Jute Bag Purchased will go directly to the Great Barrier Reef Foundation.

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Join our community of sea lovers &
save 15% on your first online order.*

*Applies to new email subscribers only. You will receive a code via email for
15% off your first online order only. This offer is not stackable.